What is Digital Marketing?

Digital Marketing is an umbrella term for website promotions, marketing a product or a service using digital technologies. Digital marketing refers to advertising over the Internet, in this type of advertising, some digital technologies will be used to deliver the products or services, such as search engines (Google, Bing, and Yahoo), websites, social media websites, email marketing, and mobile applications. This term covers a vast range of marketing actions, which will deliver universally.

There are many Digital marketing technologies to promote websites such as, search engine optimization (SEO), search engine marketing (SEM), content marketing, campaign Management, and e-commerce marketing, social media marketing, social media optimization, e-mail direct marketing, display advertising, e–books, In fact, digital marketing now extends to non-Internet channels that provide digital media, such as mobile phones (SMS and MMS).

Why do you need Digital Marketing?

Over the world, people are spending the time as much as on online, there are many chances to turn them as your customers. marketing is all about connecting people, targeting your audience etc. compare to offline marketing online marketing growing very fast, may be offline limited to a particular area of a city, region, country. However, come to online you can get an audience, customers all over the world with a fewer effort. With constant growth, Digital marketing has become a necessity for organizations.

• Search the right audience.
• Trending your products, services.
• Engage with your targeted Audience
• Know what people or audience are expecting.
• Return on investment (ROI).

Tactics:

Search Engine Optimization (SEO):

SEO is a process of getting or increasing the Obtain of a website or web page high rank in search result pages (SERP) through the organic or natural way. In this process, what actually people are searching, which keywords phrase they are using, Backlinks, Links Building, writing relevant content. Optimizing the website or web pages, submitting to search engines etc.

SEO has mainly two aspects:

• On-Page SEO
• Off-Page SEO

Content Marketing:

The creation and promotion of content are the main resources for websites. Generating unique and Professional purpose of brand awareness, targeted traffic growth, lead generation, or customers.

Social Media Marketing:

The process of promoting your brand and your content on social media channels to increase brand awareness, generate traffic and generate leads for your business.

Pay-Per-Click (PPC):

PPC is a process of driving traffic to your website, where advertisers only pay when someone clicked your ad. One of the most common types of PPC is Google Ad Words. Advertisers place a bid on keywords, which they wanted to target.

Email Marketing:

It is a process of sending a message or message banners to a group of people to their email id. With email marketing, you will directly interact with your targeted audience. Used to promote content, services.

SEM (search engine marketing):

SEM is Internet marketing associate with the promotion of website through” inorganic”, “unnatural” and paid to advertise. Ex: Google Ad Words is the best example for SEM.

ROI (Return on Investment) Tools:

• Google Analytics
• Google Web Master tools
• Google Ad Words
• Social Media Monitoring tools

In offline marketing, it is difficult to tell how people are engaging with your brands, Imagine you have given an Ad in newspapers it is difficult to estimate how many people have flipped that page.

With Digital Marketing Tools, you can measure results accurately. How many people have visited, which pages they are visiting, from which city, the country they visited, which device they are using? How are they engaging? Through which channels they coming. So that you can spend more efforts, more incest on these channels.